Native Austinite, Builder of Brands, Sustainability Nut
Just Trying to Make The World Better
Mason is an award-winning entrepreneur, Sustainability advocate, and co-parent to two amazing kiddos. Raised in Austin with a degree in Chemical Engineering from UT Austin, Mason has started and helped start 8+ companies centered around the health of people and the environment. He and those companies have won or been recognized in 30+ awards for entrepreneurship, innovation, and business model. Locally, Mason has served on the board of the Sustainable Food Center and Naturally Austin as well as being a mentor for the SKU program. Mason drafted and lobbied for legislation, that passed, in the state of Texas creating an Organic Advisory Board to the Texas Department of Agriculture. Nationally, Mason served on the United Fresh Produce Association Board of Directors, a major national trade group representing 2,000 fresh food companies. He also served on the Organics Working Group for UF advocating for Organics in Washington DC and advising the National Organic Program.
Current Focus – The Conscious Pet
Dog food is changing. The best nutrition includes healthy proteins, fats, vitamins/minerals and fiber; it doesn’t include artificial ingredients, animal meal, grains, or legumes which are all linked to health issues.
We’re rescuing local restaurant kitchen scraps, before they’re spiced or combined, and upcycling them into the perfect mix of nutrients for your dog.
We power this process with clean energy, produce zero waste, and package it in a fully-compostable bag that’s shelf-stable. Check out the products at www.theconsciouspet.life
In addition to The Conscious Pet, Mason & Jessica own a media company called Mostlygreen.life. Mostlygreen.life is a community of people trying to do all the things – being better environmental stewards, achieving greater health and wellness, trying to have good relationships, and having fun along the way! It’s hard and we fail sometimes. We think that’s ok and what’s most important is to just keep trying to move in the right direction. With a podcast interviewing inspiring people to help us take more baby steps and events to gather and connect, check out more at www.mostlygreen.life
Prior to that Mason founded Cece’s Veggie Co (originally Veggie Noodle Co). Cece’s was a rapid-growth Organic food company that hit #3 on the Inc 5,000 list and won all kinds of industry awards for disrupting the food space with pasta products made out of fresh veggies. Mason invented the machine to make the best veggie noodles in the country and quickly dominated the industry. Cece’s was Private Equity backed and sold in 2021. Prior to Cece’s, Mason co-founded Greenling®, the first and largest Farm-to-Table grocery delivery company in Texas. He grew Greenling and sold it in 2015.
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His Kids Couldn’t Eat Gluten, So This Founder Started a Company That Sold $25 Million in Veggie Noodles Last Year
Mason’s latest company, Cece’s Veggie Co, was #3 on the Inc 500 list of fastest growing companies in the country in 2019.