Native Austinite, Builder of Brands, Sustainability Nut

Native Austinite, Builder of Brands, Sustainability Nut

Just Trying to Make The World Better


Mason is an award-winning entrepreneur, Sustainability advocate, and co-parent to two amazing kiddos. Raised in Austin with a degree in Chemical Engineering from UT Austin, Mason has started and helped start 8+ companies centered around the health of people and the environment. He and those companies have won or been recognized in 30+ awards for entrepreneurship, innovation, and business model. Locally, Mason has served on the board of the Sustainable Food Center and Naturally Austin as well as being a mentor for the SKU program. Mason drafted and lobbied for legislation, that passed, in the state of Texas creating an Organic Advisory Board to the Texas Department of Agriculture. Nationally, Mason served on the United Fresh Produce Association Board of Directors, a major national trade group representing 2,000 fresh food companies. He also served on the Organics Working Group for UF advocating for Organics in Washington DC and advising the National Organic Program.

Current Focus – The Conscious Pet


Dog food is changing. The best nutrition includes healthy proteins, fats, vitamins/minerals and fiber; it doesn’t include artificial ingredients, animal meal, grains, or legumes which are all linked to health issues.

We’re rescuing local restaurant kitchen scraps, before they’re spiced or combined, and upcycling them into the perfect mix of nutrients for your dog.

We power this process with clean energy, produce zero waste, and package it in a fully-compostable bag that’s shelf-stable. Check out the products at

The Conscious Pet

Always Sustainability


In addition to The Conscious Pet, Mason & Jessica own a media company called is a community of people trying to do all the things – being better environmental stewards, achieving greater health and wellness, trying to have good relationships, and having fun along the way! It’s hard and we fail sometimes. We think that’s ok and what’s most important is to just keep trying to move in the right direction. With a podcast interviewing inspiring people to help us take more baby steps and events to gather and connect, check out more at

Prior to that Mason founded Cece’s Veggie Co (originally Veggie Noodle Co). Cece’s was a rapid-growth Organic food company that hit #3 on the Inc 5,000 list and won all kinds of industry awards for disrupting the food space with pasta products made out of fresh veggies. Mason invented the machine to make the best veggie noodles in the country and quickly dominated the industry. Cece’s was Private Equity backed and sold in 2021. Prior to Cece’s, Mason co-founded Greenling®, the first and largest Farm-to-Table grocery delivery company in Texas. He grew Greenling and sold it in 2015.



Community: Mason volunteers heavily in his community as long-time mentor to accelerator programs, serving on multiple non-profit boards, and speaking/meeting entrepreneurs to share his experiences.
Family: Mason co-parents with an amazing mother his two favorite people in the world - his 11 yr-old son and 9 yr-old daughter. He has them half-time and is hands-on during that time, taking them to school and spending weekends playing. His parents and brother all live nearby, too!
Fun: Mason plays hard with his kids and plays hard without them. He’s always down to party and travel and his favorite toys are his RV and his boat.
Mason & his partner Jessica love exploring cultures and cocktails




His Kids Couldn’t Eat Gluten, So This Founder Started a Company That Sold $25 Million in Veggie Noodles Last Year


Mason’s latest company, Cece’s Veggie Co, was #3 on the Inc 500 list of fastest growing companies in the country in 2019.

#3 Fastest Growing Company in Inc. 500 2019
At the 2017 United Fresh conference, Cece’s Veggie Co win the ‘Best New Vegetable Product’ award for its innovative veggie noodles.
Recognized as one of Austin’s influential foodies
Greenling received 8 ‘Best of Austin’ awards
Cece’s wins Association for Corporate Growth’s 2018 mid-sized company award for growth.
Mason wins Eco-Leader of the Year in 2011.
Cece's wins CircleUp 25 Most Innovative Brands 2018