
Native Austinite, Builder of Brands, Sustainability Nut

Just Trying to Make The World Better
Mason is an award-winning entrepreneur, Sustainability advocate, and co-parent to two amazing kiddos. Raised in Austin with a degree in Chemical Engineering from UT Austin, Mason has started and helped start 8+ companies centered around the health of people and the environment. He and those companies have won or been recognized in 30+ awards for entrepreneurship, innovation, and business model. He also continually serves on non-profit boards and advocates for Sustainability and Organics at state and national policy levels.
Current Focus – Cece’s® Veggie Co
Cece’s® Veggie Co. disrupted the produce department by pioneering the first pre-packaged, USDA certified Organic spiralized vegetables. Founded in 2015, Cece’s innovative fresh-cut veggie products have been recognized with awards from the leading trade associations in the produce industry, the United Fresh Produce Association and Produce Marketing Association.Cece’s was honored in 2019 to be #3 on the Inc 500 list of fastest growing companies in the country.


Clean Food
Cece’s is part of Mason’s passion for clean food. Prior to Cece’s, Mason co-founded Greenling®, the first and largest Farm-to-Table grocery delivery company in Texas. Locally, Mason has served on the board of the Sustainable Food Center and Naturally Austin as well as being a mentor for the SKU program. Mason drafted and lobbied for legislation, that passed, in the state of Texas creating an Organic Advisory Board to the Texas Department of Agriculture. Nationally, Mason serves on the United Fresh Produce Association Board of Directors, a major national trade group representing 2,000 fresh food companies. He also serves on the Organics Working Group for UF advocating for Organics in Washington DC and advising the National Organic Program.
OTHER COOL STUFF
SOME RECENT POSTS
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Inc.com
His Kids Couldn’t Eat Gluten, So This Founder Started a Company That Sold $25 Million in Veggie Noodles Last Year
Mason’s latest company, Cece’s Veggie Co, was #3 on the Inc 500 list of fastest growing companies in the country in 2019.

Wharton Business Radio
Mason was interviewed on Wharton Business Radio.
Mason is a serial entrepreneur with fresh food, organics and sustainability always at the core. After graduating from the University of Texas at Austin with a chemical ...
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Austin Chronicle
The Austin Chronicle has featured Mason in many articles over the years.
A huge bowl of pasta may be great comfort food, but it isn’t exactly health food. New local supplier Veggie Noodle Co...
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Produce Retailer
Mason and Cece’s attract investment from former Whole Foods CEO Walter Robb
Walter Robb, former co-CEO of Whole Foods Market, plans to invest in Austin, Texas-based Cece’s Veggie Co. Mason Arnold founded the company in 2015. Cece’s produces organic vegetable noodles, organic riced vegetables and organic vegetable-based meal kits.
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Edible Austin
Mason featured in Edible Austin magazine
Mason and Mylie Arnold were introduced the old fashioned way: by a friend who thought they might enjoy each other’s company. Both had found entrepreneurial success before turning 30....
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Culture Map Austin
Mason Co-founded Slow Money Austin
"Slow Money Austin was created to be the missing link between local food entrepreneurs and sources of capital,"
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Nosh
Cece’s gets $14MM investment from Encore Consumer Capital
Arnold told NOSH Veggie Noodle Co’s team is excited to pull from Encore’s background in the food and beverage industry
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Biz Journals
Mason buys Greenling back from investors.
Arnold, the Austin-based company's founder and CEO since launching in 2005, indicated in a Facebook posting that a "sabbatical" was over after returning to Greenling.
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Austin Chronicle
Greenling Now Offering Pre-Made Meals
Freshly prepared items will include sandwiches, salads, wraps, side dishes and snack packs (which are perfect for the kiddos) all under $10.
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